Master in Mass Communication

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  • Adjectives used in Advertisement & Advertisement of 100 Words

    Examine several magazine advertisements and note how adjectives are used to make the products appealing. Also write an advertisement about one hundred words on any subject you like. Make sure you write your own advertisement. In the above advertisement we can examine the adjectives and write in the following: red barron ace celebrated heart-shaking first memorable Your, Our irresistible world Advertisement ...

  • CONCEPTS OF RURAL CULTURE & Diffusing of an Agriculture Innovation

    Elaborate the concept of rural culture. what media strategy would you select for diffusing of an agriculture innovation? Discuss. CONCEPTS OF RURAL CULTURE: Change agents are frequently criticized for not "taking cultural factors into consideration" and are constantly being. Reminded to "understand the local culture" of people and villages in which they ...

  • Sources of Change in a Society, obstacles and methods of reducing resistance to change

    What are the sources of change in a society? Also explain the obstacles to change and methods of reducing resistance to change. Perhaps the three most powerful sources of social change today are ideas, technology, and institutions. Expressed in more philosophical terms, we could say sources of social change are ideological, ...

  • Scope and Importance of Development Support Communication in Pakistan

    Analyze the scope and importance of Development Support Communication in Pakistan. What are the factors for successful Development Support Communication? The practice of Development Support Communication, DSC, is a multi-sectoral process of information sharing about development agendas and planned actions. It links planners, beneficiaries and implementers of development action, including the ...

Aug
31
WALTER LIPPMANN’S THEORY OF PUBLIC OPINION FORMATION

WALTER LIPPMANN’S THEORY OF PUBLIC OPINION FORMATION Throughout the 1930s, many other members of the social elite, especially those at major universities, shared Lasswell’s vision of a benevolent social science–led technocracy. They believed that physical science and social science held the keys to fighting totalitarianism and preserving democracy. As such, Lasswell’s work commanded the attention  [ Read More ]

HAROLD LASSWELL’S PROPAGANDA THEORY

Posted by Fakhar Naveed Categories: Age of Propaganda
Aug
31
HAROLD LASSWELL’S PROPAGANDA THEORY

Lasswell’s theory of propaganda blended ideas borrowed from behaviorism and Freudianism into a particularly pessimistic vision of media and their role in forging modern social orders. Lasswell was one of the first political scientists to recognize the usefulness of various psychological theories and to demonstrate how they could be applied to understanding politics. The power  [ Read More ]

FREUDIANISM IN PROPAGANDA

Posted by Fakhar Naveed Categories: Age of Propaganda
Aug
29
FREUDIANISM IN PROPAGANDA

FREUDIANISM IN PROPAGANDA Freudianism Freud’s notion that human behavior is the product of the conflict between an individual’s Id, Ego, and Superego Freudianism, on the other hand, was very different from behaviorism, though Sigmund Freud shared Watson’s skepticism concerning people’s ability to exercise effective conscious or rational control over their actions. Freud spent considerable time  [ Read More ]

BEHAVIORISM THEORY IN PROPAGANDA

Posted by Fakhar Naveed Categories: Age of Propaganda
Aug
29
BEHAVIORISM THEORY IN PROPAGANDA

BEHAVIORISM THEORY IN PROPAGANDA behaviorism:The notion that all human action is a conditioned response to external environmental stimuli. John B. Watson, an animal experimentalist who argued that all human action is merely a conditioned response to external environmental stimuli, first popularized stimulus-response psychology. Watson’s theory became known as behaviorism in recognition of its narrow focus on isolated human behaviors. Behaviorists  [ Read More ]

PROPAGANDA COMES TO THE UNITED STATES

Posted by Fakhar Naveed Categories: Age of Propaganda
Aug
29
PROPAGANDA COMES TO THE UNITED STATES

PROPAGANDA COMES TO THE UNITED STATES Americans first began to give serious consideration to the power of propaganda in the years following World War I. The war had demonstrated that modern propaganda techniques could be used with startling effectiveness to assemble massive armies and to maintain civilian morale through long years of warfare. Never before  [ Read More ]